The rise of digital marketing has bought about lots of new and exciting roles in the world of marketing. It’s hard to know what they all mean and what skills and experience can lead you into one of these roles. Heres a quick run down of the most popular marketing roles and what they entail –
Content Creator -The job of a content creator is to design and create digital content required for blog articles, newsletters, social media posts, images, videos and sales copies for landing pages on products and services.
Brand Strategist – brand strategist ensures consistent brand image and experience with logo colour, font style, font size and website structure across all platforms.
Data Analyst – A data analyst focusses on performance indicators that drive overall marketing goals. Data covers customer data, competitor analysis, market research, ad metrics, customer survey and sales data.
PR Manager – works with other marketing department team members to maintain a positive public image. A public relations manager also collaborates with the content creator to design content that helps your brand own the conversation and influence relationships.
Ads Specialist – An ads specialist designs and implements marketing strategies through paid advertising.
Social Media Manager – A social media manager is proactive, creative, socially savvy and skilled at building sustainable engagement with followers. They represent the brand’s image on social media, post content and respond to comments or enquiries.